Unlocking the Potential of B2B Discovery

The approach to product discovery in B2B is distinctly different from its B2C counterpart. While most literature and case studies focus on B2C, Julia from Alasco – a leading company digitizing the real estate industry – offers a fresh perspective on the unique nuances of B2B product discovery.

This talk highlights the challenges and possibilities inherent to product management in the B2B sector - from multifaceted stakeholder expectations, long sales & onboarding cycles to complex decision-making pathways primarily driven by qualitative data. Contrasting these with B2C’s direct-to-consumer, quantitatively driven, high-volume approach, Julia draws from Alasco’s first hand experiences to illuminate the patterns of B2B discovery.