Video - PUSHCONF.TV

Society-Centered Design

Is User-centered design still relevant? User-centered design has been the foundation for the design of interfaces and services for almost thirty years. It once meant that the focus was no longer solely on the financial goals of a company, but also on the human needs and behavior of the users.

Free Recordings

Product Growth

Sales used to be the domain of salespeople. They were separate from the product team in their mindset and often even in their location. But the lines have blurred. More and more product managers are getting hired with the title “Product Growth Manager” and “Growth Designer” has become a dedicated

Meetup

Dare to Lead

As the world around us becomes increasingly complex and challenging, so does our definition of leadership. Expectations are high and demands seem to explode. It can feel truly intimidating to follow this path towards creative leadership. But what if the thing that had the single most impact on your career

Free Recordings

Testing Testing Testing

Most product teams claim to work user-centered but actually they don‘t, because getting valuable feedback from real users takes a lot of time, effort, and energy. Normally. So teams often skip user testing completely or they do it too seldom, causing products and features to fail. With Continuous User

PUSH Discovery 2022

Combine quantitative & qualitative insights to focus and fuel discovery

Stephen leads Product at Productboard, and will talk about diagnosing and solving product problems by synthesizing quantitative and qualitative insights. What you will learn: * An easy mental model for different types of insights * How to build shared vocabulary between design and product * How to diagnose any product problem with your

PUSH Discovery 2022

Market research is not the enemy

Many companies differentiate between user research, UX research, product discovery, and market research. That doesn’t really make sense... at all! We will talk about how we can use market research as a resource or at least an inspiration. Watch the recording

PUSH Discovery 2022

How to raise the quality of your product before it’s even born

One of the biggest mistakes when you build products? Actually building them. That is, without testing interest first. As a product team, we’ll admit we learned this the hard way. As excitable designers & developers, sometimes we went ahead with an idea *we* thought would land. Before seeing how

PUSH Discovery 2022

Who are you building for?

Understanding your customers is an extremely important part of delivering a successful product, and user research is a great starting point for this, as it helps you gain a deeper understanding on who responds to your value proposition or, in other words, who your product solves a problem for. But

PUSH Discovery 2022

Stop sleepwalking into a data-obsessed culture

The product discipline has become obsessed with data. With great pride, product builders are quick to call themselves, their practices, and their working cultures "data-driven." This is a problem. The expectation that every question should be answered with empirical data has led product builders to seek the protective

PUSH Discovery 2022

Mastering the value proposition canvas

Thomas worked with many teams to create innovative business models and products. No matter if it’s entrepreneurs creating a startup venture or intrapreneures working on the next product, most people are struggling with designing appealing value propositions. In this session, Thomas talks you through the 5 most common mistakes

PUSH Discovery 2022

Product is a team sport

They say 'it takes a village to raise a child'. The same can be said for building great products. Product is a team sport. In this talk, Anthony will take us through the importance of getting the whole team involved in product discovery and tips on how you

PUSH Discovery 2022

The missing piece between discovery and execution

Steffen has mentored more than 100 teams in just five years and will share the missing piece that links together User Research, Product Discovery and Execution. Watch the recording

PUSH Discovery 2022

Working backwards: Amazon’s culture of innovation

“Working Backwards” process is the heart of Amazon’s innovation. It takes cues from Amazon’s leadership principles and guides teams through product definition and development. As a fundamental part of Amazon’s culture, this process helped create products our customers love and use today. In this session, we will

Meetup

The Design of Policy and the Policy of Design

The policies that govern our relationship with today's products have never been designed for humans. Let's change that!

Free Recordings

Activation 101

The secret behind a successful activation strategy is creating a habit around your product and exposing the value to users as soon as possible. But how do we do that? In this session, Ana Oarga & Raz Burciu of Just Mad will uncover their recipe for successfully activating your users.