Society-Centered Design

Is User-centered design still relevant? User-centered design has been the foundation for the design of interfaces and services for almost thirty years. It once meant that the focus was no longer solely on the financial goals of a company, but also on the human needs and behavior of the users.

This approach is still valid. But it's just not enough today. Because in our global, highly networked world, something that benefits one person can cause massive damage to many others – and our planet.

For this reason, Society-Centered Design tries to include and actively shape an expanded perspective – on the context in which products and services are introduced – in the design process. For this purpose, both a canvas and new methods were developed that take into account the dimension of society and the effects on passive target groups.