AI in the Creative Workflow: From User Insights to Usability Testing

Explore how AI can support your UX/UI workflow. From understanding user needs to usability testing, discover how to streamline processes, enhance creativity, and create designs with modern AI solutions.

In this session, we will delve into a user centric approach, integrating AI across the UX/UI design workflow. We will showcase practical applications of AI in gathering user insights, automating parts of the design process, and refining usability testing.
We begin with a short introduction to our AI-supported workflow, highlighting real-world applications. Then, we'll guide you through specific use cases - from early-stage user research to interactive design evaluation. No preparation needed - just bring an interest in exploring how AI can reshape creative processes in the UX/UI field.

Take-aways

• Learn how to leverage common AI tools like ChatGPT to gather user insights and inform design decisions.
• Discover new time-saving AI tools that enhance creative flow and streamline UX/UI workflows.
• Gain practical insights into applying AI for a more efficient, user centric design process.